Northwest Paving secures $2.7M in 4 months using Our automated project acquisition system.
Northwest Paving secures $2.7M in 4 months using Our automated project acquisition system.
Northwest Paving, a trusted name in commercial and municipal paving, wanted to move beyond referrals and outdated bidding processes to build a consistent digital pipeline. Their goal was to attract large-scale paving and concrete projects, lower acquisition costs, and create a predictable system for multi-million-dollar growth.
Northwest Paving, a trusted name in commercial and municipal paving, wanted to move beyond referrals and outdated bidding processes to build a consistent digital pipeline. Their goal was to attract large-scale paving and concrete projects, lower acquisition costs, and create a predictable system for multi-million-dollar growth.
Performance Snapshot
-Qualified commercial and municipal leads averaged $32 each
-Revenue surged through large-scale asphalt and concrete contracts
-More than $2.7M in contracts secured within just four months.
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Built to Perfection
Project Type
Automated Project Acquisition System
Sector
Commercial Paving & Concrete
Solution Stack
Meta Ads, Visual Content, Conversion Funnels
Objective
Consistently win large-scale contracts and drive revenue growth
Where They Struggled
Northwest Paving relied heavily on referrals, bid invitations, and long-standing clients. While their reputation was solid, their growth was limited by slow lead cycles and lack of digital visibility. Competing firms were already investing in online marketing, and Northwest needed a system that would bring new opportunities directly to their inbox every week.
How We Executed
Targeted Advertising Campaign
We launched precision-targeted Google and Meta campaigns focusing on commercial property owners, developers, and municipalities. Ad creative emphasized large-scale paving and resurfacing capabilities, reinforced by strong project visuals and call-to-action offers like “Request a Bid This Week.”
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The Roadblock
How We Executed
Targeted Advertising Campaign
We launched precision-targeted Google and Meta campaigns focusing on commercial property owners, developers, and municipalities. Ad creative emphasized large-scale paving and resurfacing capabilities, reinforced by strong project visuals and call-to-action offers like “Request a Bid This Week.”
Reputation Builder
We strengthened credibility through review automation, project galleries, and consistent updates across Google Business and LinkedIn. The strategy increased visibility and positioned Northwest as a top-tier provider in commercial paving.
Creative Testing & Scaling
Through structured A/B testing, we identified the highest-performing ad creatives, landing page layouts, and copy variations. Winning combinations were scaled quickly to maximize qualified leads while maintaining low cost per inquiry.
Results Achieved
The strategic overhaul yielded remarkable results swiftly:
Leads Acquired Efficiently: Qualified commercial leads averaged $32 each, cutting acquisition costs in half.
High-Value Returns: Revenue grew through multiple large paving and sitework projects.
Multi-Million Dollar Growth: More than $2.7M in contracts secured within just four months.
Breaking into digital acquisition for large paving contracts was no easy task, but with Axis AI, Northwest Paving built a scalable lead system that consistently produces multi-million-dollar results. Their new marketing engine continues to drive predictable revenue and position them as a regional leader in commercial paving and concrete services.
Reputation Builder
We strengthened credibility through review automation, project galleries, and consistent updates across Google Business and LinkedIn. The strategy increased visibility and positioned Northwest as a top-tier provider in commercial paving.
Creative Testing & Scaling
Through structured A/B testing, we identified the highest-performing ad creatives, landing page layouts, and copy variations. Winning combinations were scaled quickly to maximize qualified leads while maintaining low cost per inquiry.
Results Achieved
The strategic overhaul yielded remarkable results swiftly:
Leads Acquired Efficiently: Qualified commercial leads averaged $32 each, cutting acquisition costs in half.
High-Value Returns: Revenue grew through multiple large paving and sitework projects.
Multi-Million Dollar Growth: More than $2.7M in contracts secured within just four months.
Breaking into digital acquisition for large paving contracts was no easy task, but with Axis AI, Northwest Paving built a scalable lead system that consistently produces multi-million-dollar results. Their new marketing engine continues to drive predictable revenue and position them as a regional leader in commercial paving and concrete services.
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